After studying Jewelry Art and Design in Vancouver I started my own jewelry business. Under my maiden name, Lauren Elgee, I created product lines in sterling silver, mixed media and select pieces in 18k gold. My most popular items were my Vintage Illustration earrings. Dipped in gold, the earrings were made from illustrations found in books bought at library sales and garage sales. I was lucky enough to have pieces featured in Flare Magazine, The Georgia Straight and the Vancouver Sun among others.
Vivo Cleaning Products
Using the assigned fictional brand called Vivo, I created products, packaging and copywriting that appeal to the target market of Millennials and Generation X. The products are made from natural ingredients and essential oils, and are safe, clean and thirfty. They aim to be attractive and stylish at home and have shelf appeal in stores, while also being practical and environmentally sensitive. The design uses stripes to tie the brand together with a large circle centered on each package indicating the scent of each product. Scents include: Acadian Pine, Grapefruit and Scent Free.
For my magazine ad I decided to target parents with young kids who have plenty of cleaning to do. After using humor to catch their attention, the brand's values and benefits are described.