A sampling of icon illustrations I did for Gloybs a B2B company that enables businesses to process complex invoices easily.
Vivo Cleaning Products
Using the assigned fictional brand called Vivo, I created products, packaging and copywriting that appeal to the target market of Millennials and Generation X. The products are made from natural ingredients and essential oils, and are safe, clean and thirfty. They aim to be attractive and stylish at home and have shelf appeal in stores, while also being practical and environmentally sensitive. The design uses stripes to tie the brand together with a large circle centered on each package indicating the scent of each product. Scents include: Acadian Pine, Grapefruit and Scent Free.
For my magazine ad I decided to target parents with young kids who have plenty of cleaning to do. After using humor to catch their attention, the brand's values and benefits are described.
Sans Avec, French for Without With, mixes hi and lo; minimalism and maximalism. The jewelry line and brand speaks to confident and classic women. The fundamental, bold shapes are made with laser cut acrylic, while the custom made sterling silver earring hooks and hoops are handmade.
I designed and made jewelry that is appealing and a viable product for the retail market while creating a brand that aligns with it. For Sans Avec I created minimal branding to support the bold jewelry designs. The project included everything from sketching and designing jewelry, to making maquettes, laser cutting acrylic, assembling jewelry, refining designs, and art directing a fashion photoshoot.